HomeBollywoodFrom the gram to the ramp

From the gram to the ramp

Giving a lift to the Indian creator neighborhood, designer Archana Kochhar has roped in social media influencers from the nation as showstoppers for her vogue outings at New York Style Week and London Style Week. Gaurav Taneja and Ritu Rathee Taneja, and Aashna Hedge are set to stroll the ramp at New York Style Week, whereas the London Style Week will see Nagma Mirajkar and Ananya Birla taking to the ramp. Different worldwide social media influencers will stroll the ramp for his or her respective designers.

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Kochhar, who’s the one clothier to be handpicked from India to assist the Make In India marketing campaign at these vogue weeks this 12 months, says, “I’m very excited as that is my fourth exhibiting at New York Style Week, and my first-ever exhibiting at London Style Week. In as we speak’s technology-driven period, social media influencers pose as highly effective thought leaders on the earth of leisure and vogue. Their equation with the neighborhood at giant is very nuanced and therefore, similar to actors, musicians, and sports activities stars, they too take pleasure in a large fan following as position fashions. Every of those content material creators will promote and propel the reason for vocal for native on a world stage for the very first time.”

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