HomeBollywoodBehind the pink carpet glitz and glamour: How stylists have revolutionised trend...

Behind the pink carpet glitz and glamour: How stylists have revolutionised trend for the celebrities


The latest Filmfare Awards 2022 was actually an leisure extravaganza. B-City stars descended on the pink carpet placing their finest trend foot ahead and whereas probably the most distinctive skills of Bollywood had been recognised and felicitated on the gala occasion, there have been additionally scintillating performances from the likes of Ranveer Singh, Varun Dhawan, Disha Patani, Vicky Kaushal, Kiara Advani and others that took the leisure quotient a notch increased. Glamorous pink carpet appearances of celebs like Ranveer Singh, Rakul Preet Singh, Vicky Kaushal, Katrina Kaif, Malaika Arora, Arjun Kapoor, Shehnaaz Gill, Mouni Roy, Tejasswi Prakash and plenty of extra turned the discuss of the city.

However let’s take a second to acknowledge the efforts of the group of stylists who work onerous to place collectively such spectacular appears to be like for the celebrities. As Mouni Roy instructed ETimes on the awards evening, all credit score goes to her designer Mohit Rai for styling her for the pink carpet. “The styling trade at present is a form of a revolution. Our stylists have made our lives a lot simpler than earlier than. You simply make one name and the following day or 2-3 days later you are attempting in your outfits after which it is executed! There is a hair and make-up group to make you look so presentable and fairly,” she quipped.

Gone are the times when celebs struggled to resolve on their pink carpet appears to be like. They now have a devoted group of stylists at their beck and name to place collectively a shocking search for any occasion. Purple carpet appearances have change into a factor and are most talked about on social media. It’s a star’s time to shine and make a press release, and styling thus turns into a colossal duty.

In at present’s #BigStory, we take you behind the scenes of celebs’ pink carpet statements and decode what goes on earlier than and after the occasion, how a stylist places collectively a glance, how lengthy it takes, what occurs to the outfit after the gala evening and extra. Learn on.

The mutual understanding

Purple carpet appearances have change into quite a bit about self expression. Each celeb has a definite character they usually know properly how they wish to venture themselves and make a mode assertion. It’s the character of the star that the stylists and designers are engaged on. There are a number of components to contemplate – tendencies, likes and dislikes of the star, consolation, theme, climate, quirks and preferences and much more. It’s thus important {that a} stylist has an ideal mutual understanding with the celeb.

Maneka Harisinghani has been styling pink carpet queen Malaika Arora for a couple of decade. “We don’t actually focus on stuff,” she says. “Malaika is a girl of only a few phrases. It’s unusual however there’s by no means actually a short. I’m simply instructed what the occasion is and as per that no matter I believe can work finest for the event, we pull some choices and we simply head for trials. There may be an implicit belief.”

Maneka has additionally labored with new technology actresses like Janhvi Kapoor, Nora Fatehi and plenty of others. “Some folks do have a tendency to provide a short and they’re very particular about what they need. I really feel it really works properly for the artist in the event that they go along with the stylist’s imaginative and prescient. If you happen to impose your imaginative and prescient on each stylist, you’ll simply circle in the identical orbit and you’re going to get the identical stuff again,” she provides.

Identified for styling Ranveer Singh, Nitasha Gaurav agrees that the connection between any artiste and a stylist is a really shut one. “You perceive what their mindset is, what their likes and dislikes are. However, you additionally assist them develop. You introduce them to new issues, new concepts and many others. And since you are skilled, you understand what works and what doesn’t, what one ought to have a look at. It’s an amalgamation of all this stuff. You have got an understanding of the particular person however you might be additionally bringing in your skilled skills. It’s a variety of belief between two folks,” she says.

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Deciding on a glance is a two means road and Nitasha says you may’t drive someone to put on what they aren’t comfy with. “I’ve labored with Ranveer for nearly 10 years. He’s an outgoing particular person, he does wish to experiment and do enjoyable issues and all of that. As a result of he’s that form of particular person, it’s attainable to discover that form of styling with him, push the envelope in uncommon methods. I can’t consider some other artiste this may be executed with. Everyone has their very own sensibility and magnificence,” she provides.

Having labored with stars like Katrina Kaif, Bhumi Pednekar, Sara Ali Khan, Kareena Kapoor and plenty of others for years, Tanya Ghavri thinks it’s nearly constructing that connection to know what sort of human beings these stars are, what their likes and dislikes are, what their consolation is. “Somebody like Kareena with whom I’ve been working with for 15 years, I really feel like my work along with her has gotten higher. After we began, she was additionally figuring, I used to be additionally figuring her fashion. Once I first began working with Sara, and the best way it’s now are very completely different. Earlier she was form of rebelling however now she could be very trusting and she is going to let the particular person take a name on what’s going to work on her. In order we work with folks, it tends to get higher with time,” she says.

Mohit Rai has labored with the likes of Kareena Kapoor, Sonam Kapoor, Priyanka Chopra, Janhvi Kapoor and plenty of others. He believes all actors do have a definite fashion and character that stylists have to remember. “Their physique sort, consolation, what colors they like… Many a occasions now we have to recommend and give you concepts to construct a picture. The big a part of the fantasy of being a star is the best way you look.”

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Mohit additionally shares how he styled Mouni Roy for Filmfare Awards evening. “We had one thing grand in thoughts. She’s obtained an ideal physique, an ideal physique. She works out quite a bit. We needed to flaunt that and make it as stylish as attainable. On the premise of the temporary, I reached out to designers and we finalised the pink corset robe from a world designer Gaby Charbachy,” he says.

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Actress Tamannaah Bhatia’s pink carpet fashion has advanced over time. She credit this to her group of stylists. “I believe I obtained my dose of schooling from my stylists who labored with me at completely different factors of time. Ami Patel helped me outline what are the issues that flatter my physique, what I might look finest in. However largely it has been an inside journey of first determining who you might be, what are your fundamentals as an individual. The stylists deliver to your entry the very best manufacturers which can be accessible out there. There have been few stylists who’ve helped me channel my finest and have given me an perception into what my sense of favor is,” she says.

The briefs

Whereas there’s a mutual understanding between the celebrities and their stylists, there are sometimes a set of particular dos and don’ts that the stylists are made conscious of. Completely different stars have completely different preferences, however they are often majorly narrowed down to at least one issue – consolation.

“The key standards is consolation,” says Malaika. “I ought to really feel comfy and assured in what I’m carrying. I’m not afraid of experimenting, so colors or a selected fashion solely are by no means in my specs.”

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Boyfriend Arjun Kapoor too likes to be comfy, reveals designer Kunal Rawal. “We all the time take that into consideration after we design for him,” he says. “With regards to colors, Arjun loves his blues – it’s his favorite color, so he does gravitate in the direction of it quite a bit after we costume him.”

Mouni Roy chooses to be very concerned with the stylist when selecting a pink carpet outfit. “We both converse on the telephone or meet up and we go over what we really feel like doing on the pink carpet. We resolve upon what sort of outfit we’re going with, that’s the one specification. I’ve been working with them for a few years now, in order that they know what would and wouldn’t work on me. I don’t take too many trials, throughout my first trial itself I might know what I wish to put on. If not first then the second undoubtedly. I’m very strong in relation to my choice making with an outfit. If I like one thing we do a trial, verify for alterations. It’s fairly quick and easy,” she says.

Tejasswi Prakash has all the time been fascinated with trend and likes to get entangled at each alternative she will get. “I try to put forth my concepts and the stylists assist materialise them. I’ve all the time felt my fashion is an expression of who I’m and the purpose of my outfit is to get that throughout and the group all the time helps me get that throughout. I wholly belief my stylists. They’re professionals, they know higher. I haven’t got any main qualms besides possibly that I wish to really feel comfy however all in all I belief their judgment,” she shares.

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Raveena Tandon too has her dos and don’ts for her stylist. “I don’t wish to be carrying one thing that’s too difficult or I all the time have the concern of tripping and falling on stage or whereas strolling up on stage. I wish to be carrying one thing that I’m comfy in and I can handle properly,” she says.

Whereas Isha Koppikar has her standards and floor guidelines laid for her stylists, she lets them check out their creativity after which makes adjustments in line with her style. “I wish to be comfy in what I put on and it must be delicate however glam,” she says.

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Tanya Ghavri says Kareena Kapoor’s selection could be very basic, and Sara is extra experimental. “She’s making an attempt out many various issues, she loves colors, prints. Kareena could be very monochromatic. She likes extra strong colors, she’s extra of a basic. She is aware of what works on her and what doesn’t. She’s figured herself out whereas Sara continues to be figuring,” she notes.

Sourcing the outfits

As soon as the look and imaginative and prescient is set upon, the sourcing begins. The stylists method designers each in India and overseas relying upon the timeline and the budgets. Tanya Ghavri breaks down the method, “Once I get a name for an occasion, I begin wanting on-line. I take a look at look books of designers, and phone them. No matter I believe will probably be good for the actor, I ship it to them. We now have a dialogue after which regardless of the actor finally ends up liking and is offered with the designer, we name for it and do trials and fittings. We then strive the fittings and focus on the hair and make-up. Collectively, now we have 2-3 choices after which we shortlist the one we like probably the most. It may take upto three weeks to finalise a glance.”

Sourcing outfits from worldwide designers will be fairly a activity, to not point out time consuming as properly. “Most designers are eager to collaborate with actors who’ve a sure form of following in order that they get a very good publicity to market their designs from the barter,” says Mohit Rai.

Maneka outlines particulars of the outfit sourcing course of. “We first analysis manufacturers from completely different nations, we contact base with them. The conversion fee of individuals exhibiting curiosity in an Indian artiste is – if we method 200 folks, 1 particular person will present curiosity. That’s the ratio. Then now we have to determine the transport price as a result of most artistes are usually not keen to pay that. And customs in India is 77 p.c of the worth of the garment. Many a occasions the package deal isn’t cleared even after the occasion is over. It’s a variety of administrative work. There are additionally cases of 1 artiste feeling that you’re dressing the opposite artiste higher. However that’s not on us, however the designer who needs to collaborate. As a result of it’s a social media barter and it relies on their social media web page. It will definitely boils all the way down to what number of followers celebs have and the way their web page appears to be like,” she explains.

The challenges

Whereas the stylists make an artiste’s life simple, it’s not all the time really easy for them to take action. “It looks like a enjoyable job, however it’s not,” cautions Maneka. “Again to the day when it was home sourcing, life was very completely different, until about eight years again after we began sourcing internationally. What managers and artistes don’t perceive is that to get one worldwide piece, it is going to take about two months of negotiation with the designer. Will probably be held up for customs for over a month. That’s the form of coordination now we have to do on a regular basis. Generally it takes months and months of planning for a glance. There may be a variety of pre-planning and funding concerned even earlier than being booked for a job.”

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“Generally the celebs are usually not even positive if they’re going to attend an occasion or not until the final minute. So we nonetheless should hold stuff prepared in case they name final minute. 99 p.c of my sourcing is worldwide. So I’ve to pre-empt what my subsequent few months are going to be like, what are the sorts of occasions that I’ve, and I’ve to pre-order. Generally stuff is used, generally it’s wasted and we ship it again. We spend all that cash and it’s wasted,” she additional explains.

One other problem that Maneka level out is to crack a social media barter with worldwide designers. “What most artistes don’t perceive is that on the finish of the day we’re simply brokers in between, with an aesthetic sense. They should have an honest quantity of following, they should spend money on a very good photoshoot that may profit the designer. For the worldwide designers to half with their items for just a few months must have some tangible advantages for them. That’s the battle,” she explains.

Vogue fake pas

On the earth of glamour, a trend fake pas is sort of a sartorial sin. From one thing as small as an undesirable crease to an surprising slip up, a trend fake pas can wreck an in any other case good pink carpet second. It’s all the time higher to be ready and stylists additionally be certain that of that.

“After we costume stars for an occasion, we guarantee that all of the bases are coated. If there’s a risk of one thing peeking and exhibiting, all that’s coated prematurely. We take a look at on digicam after the artiste has tried the outfit underneath harsh gentle, whether or not the outfit is changing into too clear. Generally we even do the dummy trials on our assistants and we take a look at it underneath harsh lights, the way it appears to be like, whether or not it creases and such different components,” says Maneka.

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“We work as one unit, so after all every kind of discussions occur between me and my stylist that takes care of all of the facets – seen or unexpected,” says Malaika. “Aside from that, I’ve been on this trade for much too lengthy to not be capable of deal with/ keep away from or let fake pas have an effect on me.”

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Mouni Roy is all the time the cautious one on the pink carpet to keep away from a fake pas. “I be certain that the whole lot is fitted correctly, stitched up, and all alterations are executed. I’ll do one trial, however I do a number of fittings so there isn’t a stress on the pink carpet. It’s higher to speculate some good time in fittings after which you might be sorted. If in spite of everything this additionally a fake pas occurs, then it simply occurs. One has to just accept it and really feel embarrassed and transfer on,” she says.

Tejasswi believes trend will be fragile generally. “As a lot as I like assertion outfits, they do not all the time hold the best way you’d need. Not all items transfer together with your physique. The secret’s to be swish about it. Nobody causes a fake pas on function and all we are able to actually do is pay attention to the way you deal with your self. However most occasions my stylists emphasise on consolation and care so I do not find yourself in a scenario like that,” she says.

Nitasha feels grateful no such factor ever occurred with Ranveer. “However stylists are normally ready for fake pas moments,” she says. “They don’t simply have one outfit. There will probably be backup choices in case one thing doesn’t work out. We take a number of choices for trials additionally. So by probability if one thing isn’t understanding then there’s a backup possibility.”

What occurs to the outfits after the occasion?

In comparison with 10 years in the past, styling has change into a really organised trade. “Stylists curate a glance that an actor can carry at an occasion. The actors don’t pay in any respect for his or her pink carpet outfits. They collaborate with designers who get spoken about, and get the publicity they want. Thereafter the outfits are returned to the designers,” explains designer Rohit Chaturvedi.

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“I by no means hold my outfits after my look,” says Mouni. “Artistes and folks within the trend trade haven’t any house left at dwelling to hoard so many outfits. And pink carpet outfits are fairly heavy. So largely they’re returned.”

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Tejasswi, alternatively, tends to wish to hold the long-lasting ones. “Every outfit has its personal story from creation, so it is onerous to discard them immediately. However on the identical time, I do not wish to hoard. I do know there’s lots extra outfits that I would wish to hold later,” she concludes.


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